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Case Studies 1Q 2019 Social Media Marketing

Case Studies 1Q 2019 Social Media Marketing

Social Media Management Case Studies for the 1st Quarter 2019 by Valorey Media

I’m a numbers person. As a type A and highly competitive person, I thrive off of numbers.

When it comes to social media marketing, you have to pay attention to your numbers because they, in turn, relate to your ROI.

When a prospective client asks about how you actually know you’re getting an ROI from your investment in social media management services, the answer is easy… it’s all in the numbers.

There is a saying that says in order to make money, you need to spend money, and that is very true. You have to invest not only money, but time, faith, and patience as your business grows or even becomes a business. You get to this area where you start gaining momentum and next thing you know, you’re in your sweet spot!

Sales are happening. Money is coming in. You get so busy you have to hire or outsource talent to serve your customers. Now you’ve looped back into the spending money to make money loop. You’ve learned the pattern and you’re figuring it out, but then the market starts to change.

These days, the market changes faster than it ever has. The ability for me to sit at my desk and type this blog post is just one example of how fast the market changes. Soon, the case studies you see below will have new data. One day that data will be irrelevant and I’ll have to find other numbers to fuel my inner nerd.

But for now, I want you to see what the POWER of ORGANIC social media marketing can do for your business all on social media.

When I say ORGANIC, I mean I am posting content to my clients social media accounts without any paid ads. The traffic that ended up on their social media posts occurred without having to pay the platforms to put the post in front of them.

Let’s take a look at what GOOD, QUALITY content can do for your business, but the secret is trial and error until you find what works. We found what works!

Case Study A

Client A has Facebook and Instagram as their primary platforms for social media management and has been a client for 9 months.

Facebook accounted for an increase of 8,500 engagements making an organic increase of 297.19%!

Facebook page likes increased by 150 fans.

Instagram engagement increased 662%, with the majority increase taking place from mid-February to the end of March.

Instagram grew by 343 followers

Case Study B

Client B has Facebook only and has been a client for 2 years. Client B is a very small business with a very defined local audience.

This client has an organic audience growth of 96 fans making them consistently increasing month over month.

Client B has seen an increase of memberships to their local organization with members reporting they learned of Client B through Facebook.

Case Study C

Client C has been a client for 18 months and is on Facebook only at the moment. We are currently in talks of adding another platform as they are extremely happy with their results.

Client C is another very small business with an even more defined audience. Their services are unique and they serve the local community township.

Client C had an increase of 25 fans in the first 3 months of 2019, all of whom live in this small town they serve. You may think that is small in comparison to the other numbers, however their sales in house will tell you otherwise.

Their engagement on their Facebook page increased over 70% with nearly 10,000 likes, comments, and shares from 1Q19!

Client C is reporting a significant increase of sales over last year and they having to hire 3 new employees! Their new customers are also reporting hearing about them through Facebook.

Case Study D

Client D, again, is on Facebook only for 1Q19, but is adding LinkedIn for 2Q19. Client D has been a client for 1 year.

Client D’s social media plan is very light. We post once a week for them, but have increased to 2 posts per week at the request of the client beginning this month.

In just 14 posts, we were able to generate an increase of 42 fans and just over 1,500 actions on their page. Actions meaning fans took an action on via a like, comment, or share.

What is funny about this client is that they thought their target audience was men 25-44. After a few months, it was suspect that their target audience was nearly opposite of their assumption. Women between the ages of 35-54 not only made up their followers, but made up their purchasing clientele!

I’m telling you, it’s all in the numbers! They excite me. They challenge me. They fuel me to DO BETTER and DO MORE for my clients.

One more? Ok let’s see it!

Case Study E

Client E has been a client just over 3 years. We started slow with their social media marketing plan until they were comfortable and started to gain some trust in social media.

Client E is on Facebook, Instagram, Twitter and LinkedIn.

The total engagement growth includes over 6,000 NEW actions, with a 300% increase over the previous quarter! NO PAID ADS! NO BOOSTED POSTS!

Their sales are up 225%. The incoming calls are up. The contact form submissions are up from 5 per month to 5 per day! Their website visitors are up from 200 per month to over 5,000!

Did we DO MORE and DO BETTER for the client? Of course we did!

The numbers speak for themselves!

If you would like a FREE social media audit, fill out the form below and let’s do this thing!

Enter your information below and I will email you to schedule your appointment.

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Goals: How To Organize Your Goals and Action Plan

Goals: How To Organize Your Goals and Action Plan

How To Organize Your Goals and Action Plan

We all have goals, dreams, visions, and things we want to accomplish in life and business. It can seem as though some people have it all together and can crush any goals they set. What you don’t see is the focus, commitment, and hard work that goes on behind the scenes, much like the iceberg.

Not everything you see is a result of some Harry Potter wizardy, spells and flick of a wand. I’m pretty sure almost everything you see isn’t a result of that either.

Behind every successful person is a lot of blood, sweat, and tears to get to where they are and it doesn’t happen overnight.

Whether you want to lose weight, get ripped, launch a business, or whatever your dream you want to accomplish… that’s the end result. What does it take to get there? Let’s start with mapping it out.

1. Work Backwards

Look with the end in mind. What does it look like? Now, I want you to work backwards from there.

What needs to happen before you reach your goal?

What needs to happen before that to reach the step before you reach your goal?

Keep working backwards from there until you get to where you are right now and be specific.

If you have, let’s say, a monetary goal to make $8,000 per month, for example. That’s only specific in amount. Think why you want to make that kind of money. What are you going to do with it? What is a realistic time frame to accomplish that goal?

What tasks do you have to do every single day without fail or excuse to accomplish that goal?

Are you stretching yourself outside of your comfort zone with that goal and the tasks you have associated with it?

How committed are you really?

Put it all in writing. All of it. Write it down!

2. Commit to a Schedule

Now that you know what your goal is and you have worked it backwards with tasks and action steps, it’s time to commit to a schedule. Write it down and be specific, to the hour and to the minute. This is a commitment you are making to yourself and everyone who will be positively affected by your decision to accomplish your dreams.

Making $8,000 a month will help you to…

  • Pay debts – reduces stress
  • Save money – reduces stress, that financial padding, go on trips, invest back into yourself
  • Spend more time with family – make memories, be a better person
  • Donate to charities – give back, do good deeds without recognition
  • Help other people change their lives – spread love and happiness and positivity

Read your list of how your goal is going to help, not only yourself, but others, and get really specific on the benefits of the goals end result. It’s not all financial gain. It’s important that we gain in the other areas of our lives as well.

Just being able to pay bills isn’t good enough. Go deeper.

Now commit to a schedule. Think about your day and what you can realistically put into each hour of each day.

What time do you wake up? Wake up 30 minutes – 1 hour earlier.

Be sure to include time for exercise, meditation, reading, listening to podcast or audio book, etc. Block all of your time.

What time to do you eat?

What time do you work?

What time do you take a shower, clean the house, go to bed?

Include it all. This is very important.

In that schedule, place spots where you can actively work on your goal. If you are early in your goal setting, perhaps you need to schedule time for research and development. Think about the stage of your goal you are in and dig deep to those action steps. Do you need to talk to people? Write a blog? Make a video? Create an ad? What do you need to do?

3. The Fortune is in Follow Up

I’m sure you’ve heard that before and are probably thinking… LAME. Well, it’s not lame. It’s true. Commit to yourself as you have committed to others who couldn’t give a damn about you. I said it.

Stop trying to please people who wouldn’t drop things for you. Find the people that lift you up and put them on your schedule. The most successful people on the world are committed to an action step-by-step schedule. They come off the schedule when they go on a vacation that they have rewarded themselves for accomplishing their goals. That leads me to the next step. The Reward.

4.  Treat Yo’ Self

In your list of action plans and you follow through with your steps to reach your goal, set milestones. These milestones are important to show you how far you have come and how little you have to go. Each milestone you complete is one step closer.

Don’t confuse the feeling of excitement for fear, because it feels the same. It’s the same receptors and hormones firing.

This is where people really screw up. They do good and the adrenaline starts pumping, then they throw it all away because they get scared. All of the sudden they don’t want to do it anymore so they go back to hiding in their comfort zone… which is where nothing amazing happens.

Anytime you reach a milestone, give yourself a reward and then get back to work on the next step. You know the big picture, but you have to do the micro and the macro to reach the big picture.

Want me to let you in on a little secret?

The big picture isn’t always it. You just set bigger goals and keep going. The trick is to set realistic and attainable goals that sit just outside of your comfort zone. Crush them. Rinse and repeat.

Join Social Academy TODAY!

This FREE supportive community receives: 

Monthly themed training sessions

How to use social media platforms

Recommendations of the most effective tools used by the best in the biz

How to stand out from other social media marketers

Learn the sales process

What to charge

Weekly office hours for Q&A sessions

Ongoing support and encouragement

What is a Thought Leader?

What is a Thought Leader?

What is a Thought Leader?

The most successful people in leadership positions are successful because they have been positioned as “thought leaders” without necessarily ever hearing the term used before. It’s earned. You can’t label or brand yourself a “Thought Leader”. The people will give it to you. 

When you break the term down I immediately think someone who leads with a thought provoking idea or innovation. Someone who is an authoritative figure on a certain subject who has mastered the art of predicting future outcomes in their industry. Someone who is creative, innovative, and not afraid to make predictions. They base their knowledge on what they have witnessed over a period of time within the trends of their niche.

They are basically their industry’s Old Farmer’s Almanac. 

In case you haven’t heard of Old Farmer’s Almanac, The Old Farmer’s Almanac is your trusted source for long range weather forecasts, moon phases, full moon dates and times, gardening tips, sunrise and sunset, etc. 

I’m not calling Thought Leaders psychic’s because sometimes they do get it wrong. 

What is a Thought Leader?

You see, Thought Leaders aren’t afraid to call a spade a spade even if they are wrong. They are Thought Leaders BECAUSE they aren’t afraid to say what they think or do something different. 

Thought Leaders think for themselves. They know what they like and what they don’t like. The don’t copy others. They use their own narrative. What ends up happening is their followers will quote them and create memes. The Thought Leader’s marketing team will create a log of quotes, branded memes, promotional items, stripped down highlights for production use, and more. Secret’s in the sauce. We do a lot of that here at ValoreyMedia.

Thought Leaders don’t go around quoting other people like a living, breathing Pinterest board. They may occasionally quote someone else as it edifies their position.

Top 5 Thought Leaders (in my personal opinion)

1. Gary Vaynerchuck 

This guy has made some of the craziest, yet very well educated predictions by his own analysis of his niche. He is not afraid to own up to things he was wrong about, but when he’s right… he nails it! Some people love him, some people hate him. He’s real. He’s raw. And he’s not afraid to call anyone out for their bullshit excuses. 

2. Tony Robbins

Without a doubt, this guy knows his shit. He’s taken motivational speaking and coaching to a whole new level and doesn’t show any sign of slowing down or stopping any time soon. Like Gary, you can love him or hate him, but you can’t deny how many millions of lives he has changed. 

3. Cardi B

Okay, I know what you’re thinking, but I’m going to say it, because you know it’s true. You either love her or hate her, but she loves you anyway. Cardi predicted her success long before success arrived. There is actual footage of this. If you follow her on Instagram, which I highly recommend even if you aren’t into her music, just for the entertainment value. She hasn’t stopped predicting her future, nor the future of her industry. She’s unapologetically herself and her raw language makes her fans love her even more. And she isn’t afraid to call anyone out for shady behavior, which is an unfortunate struggle in any industry. Can’t have superhero without a villian, amiright?

4. Madonna

She struck a chord with people in the 80’s as Cardi B has done today. She’s quoted as saying, “I’m tough, I’m ambitious, and I know exactly what I want. If that makes me a bitch, okay.” This powerful woman has achieved an unprecedented level of success and power. 

5. J.K. Rowling

The woman who wasn’t afraid to fail when she was scraping by on government assistance, yet wrote one of the best book series to ever grace this planet. Harry Potter has sold over 400 million copies, making her one of the richest women in the world. This woman actually lost her ‘Billionaire” status on the Forbes list from donating large amounts of money to charity. She says, I think you have a moral responsibility, when you’ve been given far more than you need, to do wise things with it and give intelligently.”

Do Thought Leaders have to be millionaires or billionaires? 

Absolutely not, but if you maintain who you are and what you stand for by living in your truth, you may just become one.

What do they all have in common other than fame and fortune?

Being a Thought Leader isn’t about your status. These people share the commonality of being true to who they are and not caring what others think about them. They don’t fluff things up and make everything unicorns and glitter. Life is real. It’s raw. They give no fucks, but they give generously not only financially, but by sharing their thoughts that shape the world. 

How can you become a Thought Leader?

Just do you. It’s really that simple. I’m not saying it won’t take some mindset work and you’re gonna need to have some major breakthroughs to get there, but if you stay true to who you truly are, your people will label you a Thought Leader. All you need to do is focus on leading the way, like a flashlight. 

Join Social Academy TODAY!

This FREE supportive community receives: 

Monthly themed training sessions

How to use social media platforms

Recommendations of the most effective tools used by the best in the biz

How to stand out from other social media marketers

Learn the sales process

What to charge

Weekly office hours for Q&A sessions

Ongoing support and encouragement

Blogging For Beginners

Blogging For Beginners

Blogging For Beginners

Blogging for beginners can be frustrating and tedious. I don’t think I can fully express the range of emotions when starting a blog like not knowing where to start, which platform is the best, how to get people to read my blog, etc. It’s a different world from newspapers to websites.

I started writing and being published when I was a freshman in high school in 1994. My very first article made the front page of section B of the county newspaper. After writing and publishing several articles over the following weeks, I was promoted to newspaper editor. Yes, I was a freshman. A nerdy 14 year old girl fell in love with writing even though she didn’t think she was very good at it. She still doesn’t at times.

One of the most common compliments I get is that while I don’t have the best grammar, I write like I speak and people really like that.

I started freelance writing for various travel blogs in 2011. While I enjoyed the research and writing, I really wanted to write about what I enjoy and love. Writing is my best form of communication and it’s how I’ve been able to express myself.

In 2013, I started blogging in my spare time about what ever I was feeling or wanted to talk about on a free blogging platform. Over the next couple of years I had written around 354 blog posts. I had acquired a little over 1,100 subscribers and had approximately 6,500 monthly visitors to my blog. I’ll never forget the day I was looking at my analytics and saw that one of my blog posts about anxiety had been shared over 8,800 times!! I was so excited.

Not long after that my blog disappeared. Where did it go? I contacted my blog host and they couldn’t explain anything. After a few weeks of them “trying” to find my blog, I got word that it had been completely removed from their system, including backups, and whatever else IT lingo I didn’t understand. What? All of my work was just gone? Just like that?

I was devastated. Devastated so much in fact that I refused to start again for myself. I still picked up blogging gigs when I was a freelancer. I love writing, but I couldn’t handle all of that loss from years of building.

As I got more into digital marketing the more I began learning about self-hosting and more reputable blogging platforms. I moved all of my clients over to a secure platform and decided to start writing again for myself after a 2 year hiatus.Since then, I have written over 1,000 blog posts for my clients and myself combined. I have successfully grown email lists over 80,000 strong with a 22% open rate (which is well over industry average) through blogging. And that’s just for one of my clients! One client, who is VERY niche specific, has a list of only 245 emails, however her open rate averages 85%.

Don’t let the numbers overwhelm you. If you build it and optimize it, they will come and I’m going to show you how!

Speaking of optimizing… I have had hundreds of blog posts rank first page of Google and many of those in the top 3.

I’ve been through some crazy learning curves and trying to learn everything on my own by reading between the lines on some very vague websites that came up in my Google search. It seems like a lot of “professionals” put out just barely enough information, but purposely leave out very important details that can make or break your blogging experience.

This is where I come in to share the juicy secrets.

Here are a 10 steps to get you started blogging that we will be going over in our Facebook group later this month:

Blogging for Beginners 101

  1. Pick a niche and get really specific.
  2. Pick a platform you trust and is user-friendly to your skill level
  3. Keep your design simple and just focus on your writing
  4. Write for yourself, not what you think others want to know
  5. Optimize your blog to collect subscribers and collect their email addresses
  6. Keyword research and basic search engine optimization
  7. Ask your readers for feedback, comments, and ask them to share your blog post
  8. Point them to follow you on social media
  9. Be consistent and commit to a schedule
  10. Give it all away and be patient

Join me live in Social Academy for my FREE 5 Day Blogging for Beginners Class where you will learn all of the above and more to launch your blog. I will be going live everyday at 1PM CST from October 22nd-26th in the Social Academy Facebook group.

Sign up and reserve your seat TODAY. Fill out the form below

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Listen to our Pod Cast about Blogging for Beginners

How To Become An Influencer

How To Become An Influencer

How To Become An Influencer

How to become an influencer is a hot topic on social media. Influencers can be found on any given social media platform. They show up as reality and comedic personalities, people who are specialists in their fields, life coaches, local celebrities, and some even accidental viral sensations who go from a hand full of followers to millions around the world.

Having influence means that you have a persuasive and seemingly natural ability to motivate or encourage others to try something or buy something. You give a call to action and your audience responds, they engage, and they share.

“Chewbacca Mom” is probably one of my most favorite influencers in the last few years. What started as a silly video shared with her immediate friends and family quickly became one of the most shared and watched videos of all time. Since becoming a viral sensation, Candace Payne, has appeared on several talk shows, written books and courses, gathered many corporate sponsorship offers and deals, amongst many other great opportunities,  and has become an inspiration to millions around the world all because of her sharing a moment of joy with a few people.

You can watch her video here:

How To Become An Influencer

1. Know Your Niche

As you can see with the case of Candace Payne aka “Chewbacca Mom”, you don’t need a big audience to have influence or become a viral sensation. If your sitting there looking at how many followers you have and feeling bad because you “only have 150 Instagram followers or 400 Facebook friends, stop right now! It starts with one and I’m sure you’ve already made impact in one persons life. Use that knowledge to impact another life. Rinse and repeat and tweak along the way.

Another thing to take note of is that not all influencers are viral sensations. The ability to influence someone to take action is being an influencer.

Have you ever told a friend they look great in a certain color and the next time you see them they are wearing more of that color? That’s influence and that’s also being a great friend.

What does this have to do with knowing your niche? Everything.

Oftentimes what we think we want to be known for is not what we become known for. I have spoken to several influencers who had no plans of being who they are today, but they love every minute of it. People who spent careers in pencil pusher roles are now finding riches in their niches of being mommy bloggers, how to vloggers, Instagram story or IGTV comedians, and more!

Think about your passion. If you could do anything in the world and get paid for it, what would you do?

That’s your niche.

Now it’s time to niche down.


2. Know Your Audience

Now think about the type of people that are interested in that. Who are they? What is their demographic? What do they like? What do they do for work and fun? What defines them? What motivates them? What are they seeking to make their lives more enjoyable?

Get a piece of paper and write down all of the qualities of the person you are called to influence. I’ll give you a little secret to this exercise… it’s a past version of you.

3. How To Find Your Audience

Think about where you would go to find someone you aspire to be like. Not someone to copy, but to be influenced by to become a better version of yourself. Where did the past version of you hangout?

Facebook groups, Instragram stories, Pinterest, LinkedIn? Maybe somewhere off social media and more socialite like a local coffee shop, library, concerts, bar, charity events, shopping malls?

Make a list and go find your people.

If you’re looking for people on social media, go follow them, network with them, chat with them, and just make friends without the intent to sell them on anything other than you being a good and fun person.

These are the type of people that will engage with your content.

Candace Payne only had a few friends and family members following her on Facebook when she went viral. She struck the emotion of joy and comedic relief during a very tumultuous time in our economy. That feeling influenced others to act on sharing the gift of laughter with their friends and family. It started with one like, one comment, one share, and one tag. It was all organic.

A moment of silliness and joy she wanted to give to people close to her was a gift that kept giving and still gives as she stands in her excellence of teaching others to share their joy.

4. Be Consistent

It can feel overwhelming to continue to produce your passion content and can be a total let down when you’re hearing crickets. Trust me when I say that people are watching. A lot of people that “go viral” are often “one hit wonders” because they lose touch. Not everything they touch turns to gold as it does for other viral influencers.

A secret that I teach my coaching clients is that instead of telling people who you are, what you do and why, just show them. 

When I first went on the ketogenic diet, I got a lot of backlash on Facebook. Misinformed people were commenting on how hard it is, how unhealthy it is, etc, even though I was clear that it was under the supervision of my doctor and approved by 4 other medical specialists of mine.

I chose to ignore the naysayers and the HIGHLY uneducated and stuck to my new lifestyle. Thank God I did because the more weight that I lost, the more people started messaging me on how to be keto. I taught a few friends how to eat ketogenic and they had great success as well. After I lost the first 40 pounds, I was asked to start a group and teach it. So, I did.

I never thought I’d be a keto coach, but here I am coaching that on the side because it is one of my passions. I can make magical things happen in digital marketing and make magical things happen to my body with food so why not?

The more weight I lost, the better I got at marketing, the more clients I picked up, the more money I started making.

I now have a group of over 155 people who are learning about keto, most are eating a ketogenic diet, and some are lurking around to see what else I do. I know people are nosy and many in my group just want to watch me and that’s okay.

As of today, I am 72 pounds lighter and over halfway to my goal. I made a post the other day on my personal Facebook page announcing my current weightloss success and had over 160 likes and many positive comments. There are people in the group that have lost more than me in a shorter period of time and there are people who lost a lot slower than others. They are consistent and that’s the key to success.

It’s been 8 months since I switched to a keto lifestyle. I’ve been solid and consistent this entire time. This consistency has influenced many people and helped many people to better their lives regardless of how much weight they need to lose.

My group is free and I haven’t made a dime off of it. Should I monetize it? You’re probably reading this wondering why I’m not making money using my influence in keto.

Well, the answer is, the past version of me who was stuck in an abusive relationship didn’t have the means. Keto eating provided me ability to grow my marketing business and that’s where my profiting passion resides. I consistently provide the value and teach others what I do through social media.

5. Do What You Know, Teach What You Know

If you’re funny, be funny. If you’re a specialist in one area, be a specialist in that area. The people that struggle the hardest on social media to become influencers or wonder why their audience is watching and not buying is because of the falsehood representation of who they think they are or what they think they should teach based on what is popular or trending.

I see a lot of people who try to coach business owners, but have never ran or operated a business. I see people who try to coach business owners who have never had a job… ever.. for real… ever.

They read a book or watch a video and go make content about what they read as if they are the thought-leader behind someone else’s work. To me, that goes against my core values. It’s against my standards of ethics and integrity, and could be considered fraud in the eyes of the law. I’m not sure who teaches people to fake it until they make it, but I’m sure this is NOT what they meant.

Teach what you know and what you’re passionate about. They only think you need to fake is how comfortable you are in front of the camera. So what if you mess up? A lot of times, you’re going to be the only one that notices any flaws in your presentation.

Don’t be perfect.

People like real and rawness. Why do you think people like Cardi B and Post Malone have made it so big? Post Malone just broke a record that was held my Michael Jackson for years. It’s not just their music. It’s the influence they give in being who they are… real and raw. They make mistakes, they own up to them, and that makes them easier to relate to on a human level.

Are we for the first time in history able to see celebrities and influencers are people we could legit be friends with in real life? They respond to our comments as we engage with their social media posts, they like posts you tag them in, they share your review of their products with other people. That positive engagement with an audience only builds your audience and creates a loyal following that buys.

I have purchased all of Gary Vaynerchuk’s books and watched most of his videos. I follow his IG stories and comment on his posts. I tweet him and retweet his content. I always make sure that my comments are meaningful and related to his post. If I can’t relate to the post, I don’t engage with it. Some of his audience has followed me and engages with me on his posts. That’s networking. That’s also influence. My comment influenced them to engage with me. I’ve also won #60secclub this past summer by commenting on his post. They sent me a Be Kind t-shirt and it’s my favorite.

6. The Techy Side of How To Become An Influencer

There are a lot of theories behind the how when it comes to creating and producing content that influences others. Any Google search will tell you to post on this day at this time to reach your max audience potential, but that’s not how it works for influencers.

If you have influence, they are signed up for notifications of when you post. They have you set to “see first” on Facebook when they log in to scroll their newsfeed. They can’t wait to see what you do next.

Content strategy, curation, and frequency fall into learning how to manage your social media until you’re able to pay someone else to do it for you.

You can learn more about social media management in my free Facebook group Social Academy. I share how I was able to go from a freelancer to agency owner, how I build social media audiences that engage, content that I created for my clients that have gone viral, how I generate leads for my clients and show the ROI of social media with organic content and paid ads.

See below to learn more.

Join Social Academy TODAY!

This FREE supportive community receives: 

Monthly themed training sessions

How to use social media platforms

Recommendations of the most effective tools used by the best in the biz

How to stand out from other social media marketers

Learn the sales process

What to charge

Weekly office hours for Q&A sessions

Ongoing support and encouragement