The graph you see above is taken from the SMM reporting tool that we use for our clients. Before coming to ValoreyMedia, this client suffered from poor content management. They didn’t plan or post high quality content.
They posted what they felt in the moment with what they wanted to share, but not want their audience wanted to see.
All of the likes on their Facebook page was either from their own employees or the agency they had hired to “manage” their social media.
If they got 3 likes outside of their employees or agency, it wasn’t from their ideal client.
When I see agencies doing this, I shutter. I actually tell my team NOT to engage with our clients content as an ethical legacy and commitment to my clients true analytics.
Once we reviewed who their actual audience is and what THEY want to see that is RELEVANT to what my client does… their social media blew up!
While this client was burnt on a previous agency wasting money on boosted posts for fake likes, they trusted us for giving them real organic results. So we put our heads down and went to work.
Their fans increased from 379 random page likes, friends and family, to over 2,000 local customers
The engagement was through the roof
Likes, comments, tags, and shares
Foot traffic to their store increased
Job applications increased
Well, the secret is in the sauce. What makes you YOU?
When you listen to your audience… what they are saying and what they AREN’T saying… the possibilities of success are endless.
It comes down to taking action. Carefully managed and curated content specific to what your audience desires and influencing them to make a purchasing decision.
If you want to know why your posts aren’t working, it’s because it’s not what your audience wants. If you can’t give them what they want on social, how can they trust you’ll give them what they want by doing business with you.
It’s time to showcase YOU and YOUR BUSINESS!
Are you ready to get some REAL results?
WE ARE ACCEPTING SOCIAL MEDIA MANAGEMENT CLIENTS!