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Marketing Books That Are MUST HAVE

 

Marketing books are an important part of your personal arsenal. Personal and professional development is important for anyone in business regardless of industry. I made rookie mistakes by staying in learning mode and not implementing anything the industry leaders were teaching me via their books, social media posts, YouTube videos, and even in person events.

Hindsight looking back, maybe it wasn’t a “rookie mistake” for me. I really needed to learn what it really takes to become a TRUE entrepreneur. Why did it take me 8 years to take my passion and turn it into a thriving business?

Spending too much time getting ready to get ready?

Or, was I making sure this was something I had to do and not another case of “shiny object syndrome”?

I err’d on the side of caution and stayed in the comfort zone of being a freelancer. All the hard work was done for me, so all I had to do was the easy stuff.

Crappy employer after crappy employer pushed me to the brink of, “Girl, if you don’t get your s$#@ together and start this business, you’ll forever be someones employee.”

Well, I couldn’t have that, now could I?

Stop explaining marketing to non-marketing people who think they know something because they heard something or a friend told them something they heard!

You’re the professional. Be the professional.

Whether you are just entertaining the idea of marketing, want to freelance and get some experience, or get the balls to open your own agency, these books triggered my inner entrepreneur to come out, guns-a-blazing!

 

Here are the Top 5 MUST HAVE Books for People Who Want to Own a Marketing Agency:

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1. Crushing It! by Gary Vaynerchuk

 

Gary Vaynerchuk is one of the most, definitely the most in my book, influential people of all time. He is an investor and serial entrepreneur who isn’t afraid to give it all away. Not to mention the predictions he’s nailed over the last few years.

And does he give it away!

In Crushing It!, Gary talks about what it takes to build your business in a digital world and build your influence.  Whether you are looking to start a marketing agency or want to build your fruit stand, this book is my #1 MUST HAVE!

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2. The Conversion Code by Chris Smith

This book delivers on so many levels including resources and highly recommended programs to use that will help you grow your business with digital marketing.

Chris Smith’s Conversion Code simplifies the marketing funnel and spells out the importance of nailing your niche and truly defining your audience so the right people will collect and convert.

This book will help you not only with your marketing agency, but for the businesses you are helping with your one-of-a-kind marketing services.

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3. Expert Secrets by Russell Brunson

Russell Brunson cleans up the marketing process nicely with Expert Secrets.  In this book he helps you take what you teach and the message you have to share and SHOWS you HOW to share that message with  YOUR audience.

This book provided me the confidence to break free of the monotonous world freelancing and embrace my inner CEO. She is fierce and she is relentless.

Regardless of industry, this book will teach you HOW to turn what you love into a career.

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4. Content Inc. by Joe Pulizzi

Content Inc. is a MUST HAVE for anyone who works in marketing. We live in a world where content is King. In marketing, your content has to be on point. Has to be! No excuses.

As quickly as algorithms change and sales tactics expire, we have to get more creative in the way we deliver content.

As time progresses, things and times change, content will always serve it’s purpose. Sometimes you just go back to design and sometimes it just sticks. Get sticky!

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5. The Thank You Economy by Gary Vaynerchuk

Yes, I could have just listed all of Gary’s books in this Top 5 Must Have’s, but when you’re an entrepreneur, you need to keep an open mind on all the relevant content that is accurate and available to you.

The Thank You Economy was published in 2010, but it’s just as relevant today as it was back then. When you read the words that he wrote over eight years ago and see those things have come to fruition, you won’t want to listen to anyone else!

This is The Thank You Economy!

What you can take away from these books is the confidence to get started, what actions you need to take and why, and, most importantly, the encouragement to keep going.

Success can look like it comes easy to some people, but what you don’t see is the hard work, blood, sweat, and tears behind all of the glitz and glamour you see today.

Just like you should never judge a book by it’s cover, never put ridiculous amounts of pressure on yourself to achieve today what others worked years to accomplish.

Learn to trust and LOVE the process of being where you are in this very moment. Take the appropriate actions, fail and fail again until you succeed.

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